People love discounts, but like if their business?

People came to me and said, ' You know, grupon something works! '. 'Wow! ' . And asked to tell what the salt of the phrase. Agreed with gruponom about the campaign, he spent it for their online store and got the effect in the form of almost a hundred orders.

' Wow! ' . And everything was sad. 100 orders have caused a loss of 35,000 rubles. ' Well, ' - I said - ' And maybe you got a cool visitors to your web-shop? ' . T. e. approximately 17. 5 rubles per person or around five times more expensive than it pays in the same advordse. Although, of course, is to realize that this is not public in advordse. But five times more expensive!.

As with the rebills? . These repeated surveys show that consumers are inclined to shopping at a discount, try to continue to buy at a discount. T. e. They rarely become loyal customers of a brand. Of course, there is a category of consumers who perceive a discount as the ability to switch from one brand to another. But these consumers is much smaller this time. And secondly, they consume goods at a discount spontaneously, not tracking with maniacal persistence shares in coupon services.

So what is selling coupon sites? . I recall selling coupon sites for sms service three years ago. When the operator picked up and billing of up to 70 % of the SMS and the most profitable trade was nothing for the remaining profit: air, free of duplicated information, access to services with no value. I will never forget the hit of the season - a diet for 300 rubles, a file in a Word document, where there was only one sentence ' stop to eat, you fool! '.

Without the repayment, it is possible through coupon sites to work on selling super-cheap goods, or work through a double price list (one for ordinary consumers, the second - for the coupon). Kuponatory catch up very competitive buyers with promises of discounts, dealer air successfully converts the air into real money.

Example: I want to sell the mats for a car priced at $ 100. I paint on the carpets in the price of 600 rubles, and then call in and offer them kuponator sell my pads for 200 rubles, of which half will take kuponator. well. Kuponschiki hyping their spam- base willing to dismantle hundreds of rugs for 200 rubles, I paid my $ 100 without spending a dime on advertising their. Mats come to an end, and next month we sell brushes for car seats again through kuponator. Profitable? .

The only question is how long it can last? . There will always be millions of hamsters who are ready to buy goods at a price twice as much on the coupon site, when in a store near this product is half the price. There will always be hundreds of businessmen who are ready to exchange activities to increase loyalty to the momentary burst of sales to justify a theoretical possibility rebills.

Another thing is that the weakness of this model on its perception of consumers ( from the opinion ) makes it extremely vulnerable - some rumors about kidalovo can easily provoke a sharp outflow of kuponopokupateley. There have kuponatorov factors that bind them to the ground. The original product is always supersede inflated, as if it had not filed a beautiful. And while I do not understand why I sell a man possessed discounts its product below its cost - the next time he will still go to where there will be new discounts. Work for work's sake? .